16-) Advertising, Public Relations and Sales Promotion

   

   Hilton Worldwide reach guests in a variety of ways. These include national and international brand advertising for Hilton Hotels in high profile media. They also use public relations, direct mail and sales promotions amongst other marketing programs. Access to a complete array of collateral brochures, rack cards, and other materials that they’ve already prepared to help to save the costumer's time and money. Besides these vital services, they also offer local marketing programs and materials to complement the costumers efforts, such as:

1. Discounted rates on Yellow Pages and hotel reference media advertising
2. Discounted rates on electronic media and GDS advertising
3. Online access to customer information from our in-house reservations database to aid your hotel’s marketing efforts
4. Regional co-operative advertising programs designed to help leverage your property’s advertising  spend  

                                                                                                                                                                                                                                                                                            Their partnerships are the key to their success. Hilton Worldwide Sales covers the top procurement accounts with an average share of more than 20 percent across all major accounts. They also have a growing and leading share in the 3rd Party Distribution arena. Their preferred relationships with venue finders, agencies, and distribution partners mean that the more than 4,000 Meetings, Incentives, Conferences and Exhibitions (MICE) accounts they manage deliver significant revenue to their hotels. For instead, nowadays Hilton Worldwide has a great partnership with:  Jetblue                                                                                                                                                         

        In short, their large varieties of local marketing resources are designed to help push the costumers marketing efforts to peak performance levels.