6-) Consumer Decision Making

          Hospitality consumer decision-making is a dynamic, complex phenomenon, in order to aid our understanding of it a range of explanatory models have been developed.        
Consumer decision models are abstract conceptions of reality; they simplify the variables involved in order to make them easier to explain. If we are systematically to investigate the hospitality environment in which we operate,then it is necessary that we understand the ways in which we make choices as individuals and groups. The study of hospitality consumer decision-making is concerned with the need to explain and make intelligible the environment in which such decisions are a continuous emphasis.

             Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton Worldwide is dedicated to continuing its tradition of providing exceptional guest experiences across its ten global brands, which include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors.