16-) Advertising, Public Relations and Sales Promotion

   

   Hilton Worldwide reach guests in a variety of ways. These include national and international brand advertising for Hilton Hotels in high profile media. They also use public relations, direct mail and sales promotions amongst other marketing programs. Access to a complete array of collateral brochures, rack cards, and other materials that they’ve already prepared to help to save the costumer's time and money. Besides these vital services, they also offer local marketing programs and materials to complement the costumers efforts, such as:

1. Discounted rates on Yellow Pages and hotel reference media advertising
2. Discounted rates on electronic media and GDS advertising
3. Online access to customer information from our in-house reservations database to aid your hotel’s marketing efforts
4. Regional co-operative advertising programs designed to help leverage your property’s advertising  spend  

                                                                                                                                                                                                                                                                                            Their partnerships are the key to their success. Hilton Worldwide Sales covers the top procurement accounts with an average share of more than 20 percent across all major accounts. They also have a growing and leading share in the 3rd Party Distribution arena. Their preferred relationships with venue finders, agencies, and distribution partners mean that the more than 4,000 Meetings, Incentives, Conferences and Exhibitions (MICE) accounts they manage deliver significant revenue to their hotels. For instead, nowadays Hilton Worldwide has a great partnership with:  Jetblue                                                                                                                                                         

        In short, their large varieties of local marketing resources are designed to help push the costumers marketing efforts to peak performance levels.

14-) Marketing Channels and Retailing

          The next time you book a room through an official Hilton Worldwide booking channel, they guarantee that you will be offered the best possible rates. In fact, they are so confident with their best rate guarantee, that in the unlikely event you do find a cheaper rate elsewhere within 24 hours of your booking, they want you to let them know. If they are able to verify your claim within 24 hours, they will not only match the lower the rate but they will give you US $50.

Hampton Hotels

            At Hampton, they provide guests with a high standard of quality, value and guaranteed satisfaction every time they stay with them. No matter where their travels may lead them, guests enjoy the comfortable accommodations, personalized service and free amenities they appreciate and expect at a Hampton hotel.

              Hilton Worldwide introduces a collection of best selling skin care and beauty products from its global spa concept Eforea, the brand's consumer retail site. Popular with facial and body products from eforea product providers Peter Thomas Roth, Kerstin Florian, LI'TYA and VitaMan. It will be available on the site starting November 25, a date marked in the U.S. as "Black Friday" and the start of the holiday shopping season. Hilton shoppers can enjoy 20 percent savings by using coupon code "EFOREA20" at check-out on  through November 29, 2013. The collection exclusively includes the cutting-edge Clinical Peel & Reveal Super Spa Strength Dermal Resurfacer from Peter Thomas Roth, who also created the new in room bath amenity line for Hilton Hotels & Resorts.

6-) Consumer Decision Making

          Hospitality consumer decision-making is a dynamic, complex phenomenon, in order to aid our understanding of it a range of explanatory models have been developed.        
Consumer decision models are abstract conceptions of reality; they simplify the variables involved in order to make them easier to explain. If we are systematically to investigate the hospitality environment in which we operate,then it is necessary that we understand the ways in which we make choices as individuals and groups. The study of hospitality consumer decision-making is concerned with the need to explain and make intelligible the environment in which such decisions are a continuous emphasis.

             Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton Worldwide is dedicated to continuing its tradition of providing exceptional guest experiences across its ten global brands, which include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors.

5-) Developing a Global Vision

            Hilton Worldwide today announced that it is a 

recipient of  a 2010 Global Vision Award from 

Travel and Leisure. Recognizing the outstanding efforts 

of individuals and organizations that are working to 

preserve the world's natural and man made treasures, 

Travel and Leisure honored Hilton Worldwide with the 

award in the Corporate Greening category for the 

company's new Lightstay sustainability tracking system.

 With the implementation of Lightstay, Hilton Worldwide and 

its portfolio of hotel brands recently became the first major
 multi-brand company in the hospitality industry to require 

property level measurement of sustainability.

 LightStay specifically analyzes performance 

across 200 operational practices, such as housekeeping,

 paper product usage, food waste, chemical storage,

 air quality and transportation. In addition to its function

 as a measurement system, Lightstay provides a

 "meeting impact calculator" that calculates the 

environmental impact of any meeting or conference held at a property.

        

H	HOSPITALITY –They are passionate about delivering exceptional guest  experiences.
I	INTEGRITY – They  do the right thing, all the time.
L	LEADERSHIP – They are leaders in our industry and in our communities.
T	TEAMWORK – They are team players in everything we do.
O	OWNERSHIP – They are the owners of our actions and decisions.
N	NOW –  They operate with a sense of urgency and discipline.