Sunday, September 29, 2013

4-) The Marketing Environment


With more than 700 sales professionals in 34 offices around the world, owners and operators can be sure that their property receives the combined benefits of scale, access competence, and experience from Hilton Worldwide Sales. Their sales teams are fully engaged in providing a differentiated selling platform for their portfolio of brands. They are focused on being the most global, integrated, and relevant sales force in the industry.
    Their  global sales team is consistently recognized as a top selling and customer service focused organization throughout the industry. They conduct business in 42 languages serving 25,000 customers in 91 countries from 34 offices located around the globe. This allows them to truly understand the unique needs and opportunities of regions around the world, right down to the local level.

     Because every country is different, their Regional Marketing teams execute score, regionally relevant, go to market strategies across key segments that drive business to their properties.  Regional Marketing integrates the local voice into all marketing plans and strategies, while ensuring property level marketing line with brand standards.


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