4-) The Marketing Environment

With more than 700 sales professionals in 34 offices around the world, owners and operators can be sure that their property receives the combined benefits of scale, access competence, and experience from Hilton Worldwide Sales. Their sales teams are fully engaged in providing a differentiated selling platform for their portfolio of brands. They are focused on being the most global, integrated, and relevant sales force in the industry.

    Their  global sales team is consistently recognized as a top selling and customer service focused organization throughout the industry. They conduct business in 42 languages serving 25,000 customers in 91 countries from 34 offices located around the globe. This allows them to truly understand the unique needs and opportunities of regions around the world, right down to the local level.

     Because every country is different, their Regional Marketing teams execute score, regionally relevant, go to market strategies across key segments that drive business to their properties.  Regional Marketing integrates the local voice into all marketing plans and strategies, while ensuring property level marketing line with brand standards.

3-) Ethics and Social Responsibility

The reputation of Hilton Worldwide and each of their hotels is the key to the past, present and future success. Every Team Member is personally responsible to act with integrity to enhance Hilton Worldwide’s reputation as well as to maintain a desirable work environment. Integrity means doing what’s right, all the time, and encouraging those around us to do the same. Their Code of Conduct provides guidance to Team Members and hold them to the highest ethical standards, particularly during challenging situations. 

         Hilton Worldwide saw travel as a tool that could improve the world. Today, more than 140,000 team members and business partners strive to build on this legacy, operating in a responsible manner and making a positive impact on business and communities where we live and work. The approach is centered on areas that guide their business and philanthropy around the world. 

2-) Strategic Planning for Competitive Advantage

         Staying ahead of the competition in hospitality requires leading the way online. Through advanced technologies, global scale, and key partnerships. At Hilton Worldwide, Information Technology as a connection between vision and world-class technology. With the unmatched level of integration, resources, and partnerships, it delivers everything such as core reservation, property management systems and so on.

                                                                             

          The Hilton Worldwide Performance Advantage is an integrated system of innovative solutions and advanced technologies that work together to drive increased business and keep costs down, without compromising quality. Together, these seven services provide access to the latest tools, technologies, forward-thinking strategies, and the most influential people in the industry to create an unrivaled competitive advantage.

1-) Overview of Marketing (Brief History and Mission Statement)

      Hilton Hotels is a very successful business of Conrad Hilton who was the most important founder in 1919. This business is nowadays under  Hilton Worldwide Companies. This chain of hotels are all over the world counting with over 540 properties across 78 countries in six continents. Since being founded in 1919, Hilton Worldwide has been a leader in the hospitality industry. Today, Hilton Worldwide remains a beacon of innovation, quality, and success. This continued leadership is the result of their staying true to their, Mission and Values.